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Retail and Technology

Retail and Technology department (former Retail Panel) conducts continuous, regular monthly research of the following segments of the Polish retail market: brown goods, household electronics, photographic, OEM, telecom and DIY tools. The research is conducted on a fixed representative sample of retail outlet across Poland. The results are presented as reports offering a detailed discussion of the Polish market for a given product category. Poland is among 71 countries covered by GfK's retail and technology research.

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