Latest news of GfK Polonia

GfK Group with dynamic sales growth and increased income

August 16, 2010 - After the very good start to 2010, the successful business performance of the GfK Group continued into the second quarter. The recovery signals of the first quarter were confirmed. The result was a considerable rise in sales and income. GfK emerged strengthened from the financial and economic crisis. For this reason, sales and income expectations for financial year 2010 were raised considerably. more >>

Energy efficient TVs save money

July 21, 2010 - Considerable differences between savings potentials Nuremberg, July 21, 2010 – Consumer electronics are increasingly focusing on the issue of energy efficiency. On a European level, the EU Commission is intending to introduce energy labels for televisions by 2011 at the latest. Depending on their size, the manufacturer and the technology, televisions in particular offer considerable savings potentials for consumers. more >>

In search of the digital consumer

June 24, 2010 - Around 300 marketing experts attend GfK Research Summit Nuremberg, June 24, 2010 – How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. “The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more >>

Both younger and older Germans travel, the Dutch are the number one travelers International survey by the GfK Association on travel/vacation behavior in 16 countries

June 22, 2010 - Nuremberg/Frankfurt am Main: Six in ten respondents will be spending money on vacations this year. People in the Netherlands travel for the longest periods and, correspondingly, spend more money. The travel behavior of Germans more or less corresponds to that of the average Western European. While in all other countries it is particularly younger people who travel, in Germany there is no difference between the generations. more >>

The GfK Group stands its ground in the financial and economic crisis

March 31, 2010 - In financial year 2009, the GfK Group was able to stand its ground against the background of the global financial and economic crisis. The margin for the year as a whole was a pleasing 12.6%, which exceeded GfK’s forecast and was close to the prior year’s margin of 13.0%. The pleasing company growth is attributable both to successful cost management and to the positive effects of the BISS fitness and efficiency program. The Retail and Technology sector achieved outstanding growth in financial year 2009, and in addition, a recovery in overall operating business was observed. more >>

March as another month of improving consumer moods among Poles

March 31, 2010 - The results of the GfK Consumer Mood Index – March 2010. The Polish consumer moods have improved for the fourth month in succession. Following the considerable improvement in December, the stabilisation in January and a return to the previous growth trends in February, March saw further significant improvement in the consumer climate in Poland. The value of the GfK Consumer Mood Index for Poland rose from -18.8 points in February to -16.3 points in March. more >>

German organic sector defies the crisis

February 16, 2010 - GfK Panel Services analyzes German market for organic products. The organic sector was able to sustain its position in 2009, despite the financial crisis. The quantity of organic food and drink sold increased by 2%. However, falling prices reduced consumer expenditure by approximately 1%. Organic products have been appealing to the whole population for some time. According to an analysis by GfK Panel Services, which was presented at the international BioFach trade fair in Nuremberg today, 94% of German households purchased organic products last year, spending an average of EUR 84. more >>

European consumers show differing ways of saving during the crisis. Findings of the GfK survey “Day-to-day saving in Europe”

February 08, 2010 - The GfK Association has investigated consumer saving behavior against the backdrop of the current economic crisis. While consumers in Germany, the UK, France and Austria are trying to reduce their expenditure in many areas, day-to-day saving is currently not such an urgent concern for survey respondents in Spain and Poland. In these two countries, almost one in three of those questioned said they were doing nothing at all to reduce their household budget. more >>

Financial Risk Types in CEE: Anxious Savers are dominating the market Strong strive for security in the whole of CEE But: Carelessness and optimism among the young Indifference and lack of independence regarding financial issues

February 05, 2010 - As far as their attitudes and preferences are concerned, retail clients in CEE are increasingly heterogeneous. This is suggested by a survey of GfK Austria which identifies six different types of retail clients. more >>

The purchasing power of an average Polish citizen amounts to PLN 20,583

January 12, 2010 - GfK Institute conducts an annual analysis of consumers’ purchasing power. The GfK Purchasing Power Index, which defines the total value of goods and services which can be purchased annually by the population of a given area, is based on the macroeconomic data and GfK research. more >>

Improvement of consumer moods in December

December 29, 2009 - The results of the GfK Consumer Mood Index, December 2009. Following some positive signals from the market, the GfK Consumer Mood Index for Poland recorded a considerable growth in December. In comparison to the November level of -24.5, the index increased by 4 points and now stands at -20,5. The trend suggests that, despite the effects of the usual negative seasonal factors, the positive economic data and media reports resulted in consumers making more optimistic forecasts. more >>

Households increasingly less willing to save. The results of the GfK Consumer Mood Index, November 2009

November 27, 2009 - November has been yet another month that recorded a decline in the GfK Consumer Mood Index for Poland. The index has lost 1 point in comparison to that of October, which reached -23.3, and now its value stands at -24.5. This shows that the index trend is similar to that of the previous month. This tendency is not likely to change due to the continued influence of two crucial seasonal factors on household budgets, i.e. the rising winter expenses and the Christmas shopping. more >>

GfK launches first market research project in Second Life

November 20, 2009 - Bucharest, November 9, 2009 - GfK Romania is the first local market research institute to launch a research project on Virtual Bucharest, on Second Life social networking platform. GfK Romania has implemented this first focus group in order to explore the opinions, attitudes, motivations, expectations and lifestyle among Second Life users of this platform. more >>

Disturbing news for the Polish market of domestic durables in the third quarter of 2009

November 16, 2009 - The findings of GfK TEMAX® for the third quarter of 2009 indicate weaker trends Warsaw, 16 November 2009 – the market of domestic durables in the categories included in the TEMAX® index amounted to nearly PLN 6 billion in the third quarter of 2009. The result fell by 12 per cent in comparison to the third quarter of 2008. more >> 

Measuring emotions

September 07, 2009 - GfK‘s EMO Sensor reveals consumers emotional reactions to marketing campaigns Nuremberg, September 7, 2009 – Emotions are a fundamental driver of human behavior, and this is undeniably the case for consumer behavior. Marketers are becoming much more focused on managing and optimizing the emotional dimensions of their brand strategies and communication campaigns. GfK’s EMO Sensor was designed to help marketers understand and better manage consumers emotional experience with brands. more >>

Technical Consumer Goods sales show continued

August 28, 2009 - GfK TEMAX Western Europe reflects slower market trend in the second quarter of 2009 consumers in Western Europe spent EUR 41 billion on technical consumer goods. After a decrease of 8.0% in the first quarter, the market recorded similar losses amounting to 9.2% in the second quarter, compared with the same periods in the previous year. Next to the general economic environment the principal reason for the reduction in revenue is the same as in the first quarter. Continuing price erosion combined with an additional loss attributed to currency effects, in particular the decline of the pound sterling against the euro are decisive, rather than lack of consumer demand. Excluding currency effects, the market performance is 1.7 percentage points up at -7.5% in the second quarter. These findings are based on GfK TEMAX® Western Europe, an index for technical consumer goods comprising 15 countries. GfK TEMAX® is a market information service developed by GfK Retail and Technology, a business sector of GfK SE. more >>

Polish technical consumer goods market slows down in the second quarter of 2009

August 17, 2009 - GfK TEMAX® shows market’s drop. In the second quarter of 2009, as in the first one, the market monitored by GfK TEMAX® index registered a weaker result (PLN 5.7 billion) than in the corresponding period in 2008, this time falling 11%. Consequently, the first half of 2009 is down 8% over the same period last year, reaching just under PLN 12 billion. more >>

75 years of GfK

August 07, 2009 - 75 years of GfK A successful piece of German market research history. more >>

Consumer moods – decline in July after a few months of growth

August 03, 2009 - After a three-month growth, Poles’ economic mood declined in July. The GfK Consumer Mood Index decreased by 4 points last month, and now stands at -23.5 points. External factors and changes in other monitored indexes show that it is just a correction of the three-month growth rather than the trend’s reversal. more >>

PM Trust Index June 2009

June 10, 2009 - Firefighters are the most trusted group International GfK survey on the extent to which citizens trust various professional groups and organizations Nuremberg, June 5, 2009 – The fire service enjoys by far the highest levels of trust internationally. On the other hand, there has been a considerable decrease in the trust placed in bank employees. The only groups considered even less trustworthy are managers of major companies, advertising experts and politicians. These are the findings of the GfK Trust Index survey for spring 2009,which has been carried out in 17 countries by GfK Custom Research. more >>

Understanding the emotions of consumers

June 04, 2009 - Nuremberg, June 3, 2009 – In order to better understand consumers and their emotions, GfK-Nürnberg e.V. is developing an automatized, software-based system for recording facial muscle movements, in collaboration with the Fraunhofer Institute for Integrated Circuits (IIS) and Professor Klaus R. Scherer of the University of Geneva. more >>

GfK Global Consumer Recession Index 2009

June 04, 2009 - NEW YORK, NY — GfK Roper Consulting, a division of GfK Custom Research North America, today announced highlights from its first Global Consumer Recession Index, ranking the impact of the economic climate on individuals worldwide based on their level of concern, distress and reaction. more >>