Latest news of GfK Polonia

GfK’s media research awarded further contracts in the Netherlands

February 02, 2012 - Nuremberg. Intomart GfK has extended its con-tract for radio audience measurement in the Netherlands from Jan-uary 2012 for another four years. The company has also been re-cording national internet audiences since January, which will con-tinue for the next three years. more >>

GfK achieved sales increase of 6.2% in 2011 based on preliminary figures

January 31, 2012 - Nuremberg. In financial year 2011, the GfK Group achieved an increase in sales and income. Based on the preliminary figures, sales were up by 6.2% to around EUR 1,374 million in financial year 2011. Adjusted operating income rose 1.8% to approximately EUR 188 million, with a margin of 13.7%. more >>

Successful start to the year in Germany

January 26, 2012 - Nuremberg. Optimism among German con-sumers increased at the beginning of the year. Economic expecta-tions and willingness to buy both increased markedly and income expectations remained stable at a high level. Following a revised value of 5.7 points for January 2012, the overall indicator is fore-casting a value of 5.9 points for February. more >>

Young people in Berlin, families with children in Baden-Wuerttemberg and senior citizens in Saarland

January 17, 2012 - Nuremberg. In the federal state of Berlin, the proportion of singles as well as that of young people is the highest in Germany. Baden-Württemberg has the greatest number of families with children. The highest share of top earners is found in Bavaria, and Saarland has the 1-2 family houses in percentage terms. These are the findings of the latest GfK Demographics study for Germany. more >>

American optimism prevails

December 29, 2011 - Nuremberg. Despite continuing high unem-ployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their fam-ilies (78%), the latest AP-GfK Poll reveals, a national survey con-ducted December 8-12. more >>

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