CAWI Computer Assisted Web Interviewing
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Pool with 100.000 participants across whole of Poland in October 2011 (plan for the end of 2011: 110.000)
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Offline-recruitment via representative studies – no self-recruitment
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Representative for Internet users in Poland
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Data bank selection for special target groups
Advantages of computer assisted interviewing techniques
- Reliable and complete data input
- Automatic adoption of responses or brands from earlier questions
- Automatic filtering
- Avoidance of positioning effects by standardised rotation and randomisation of items
- Automatic plausibility checks
- Full concentration of the interviewer on the important contents of questions and answers
- Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
- Efficient monitoring and control possible – automatic control of sample and quotas
- Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
- Data is available immediately
- Possible to integrate logos/pictures/commercials.
Marek Urbański