About GfK Polonia
GfK Polonia is ranked No. 3 among Polish market research agencies. In 2010 had a turnover of PLN 76.8 million (in 2009: 65.3 million). Employs 213 people.
Brief description of GfK Polonia activities:
Provides with information necessary for developing, positioning and preserving products and services in the market. It enables to optimize processes included in marketing mix, product and brand management. It analyses consumers’ loyalty.
Monitors and analyses the sales in markets of: household goods and office electric equipment, AGD articles, mobile phones, photographic equipment, devices for tinkering men and lightening devices.
Media
Provides with information about intensity and way of using media and level of their acceptance by consumers. Research includes television, radio, press, Internet and outdoor.
GfK Polonia company brochure